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Retail and Food & Beverage

Sector Overview

The retail industry is a key contributor to Singapore’s economic growth and employment creation. Singapore’s retail industry comprises establishments engaged in the sale of merchandise in small quantities to the general public for direct consumption. Thus, retailers provide the essential final link between producers and wholesalers in the distribution of merchandise to consumers.

Retailing is an important catalyst in the transformation of Singapore into an enjoyable place for residents to live, play and work. It also plays an integral part in re-inventing Singapore, turning it into a vibrant cosmopolitan city, as well as boosting our attractiveness as a premier tourism and business destination for visitors.

Singapore’s Food & Beverage (F&B) services industry has an important role to play as its vibrancy supports the internationalism and cosmopolitan flavour of Singapore. Establishments in the F&B industry comprise all types of food services and drinking places – from inexpensive cafeterias and fast-food joints to fine dining restaurants, as well as pubs, bars and nightspots.

Medium Term Sector Outlook

Singapore’s F&B and retail landscape today has an exciting range of products and offerings for residents and tourists alike. New malls such as The Star Vista, JEM, Changi City Point have entered the scene while existing malls such as Suntec City Mall and Marina Square have also undergone major facelifts to re-position themselves as lifestyle destinations.

Orchard Road itself has been rejuvenated and transformed into a world-class, experiential shopping street. These upcoming developments will not only generate more buzz and excitement to an already pulsating retail scene but also entail international branding for Singapore.

Pipeline of New Investments and Jobs

More retail and F&B spaces and concepts are coming on stream from 2013 to 2017. For instance, projects like the The Seletar Mall, Big Box, Waterway Point and Marina One.

Occupational Listings

All occupational information listed are indicative and may vary across employers.

Other Information

Several training and skills upgrading programmes have been made available with the support of the government to cultivate and develop talent.

1) National Retail Scholarships Programme
The National Retail Scholarships Programme offers scholarships at diploma, degree and masters levels to promising current or new retail employees with a sponsoring retailer. The part-time Diploma in Retail Management course develops participants in a range of core retail capabilities including retail operations, buying and merchandising, retail strategy, marketing and communications.

NUS and NTU business undergraduates, as well as working professionals pursuing the Bachelor of Science (Marketing) at UniSIM, can be offered national retail scholarships in their final year to pursue retail specialisations under their respective degree programmes. The MBA in Retailing, a quality programme that offers a unique combination of general management skills and retail specific specialisation, will be offered to high-potential, middle managers who strive for more senior positions.

2) Retail Workforce Skills Qualifications (WSQ)
The Retail WSQ is a structured national skills training and certification for the retail workforce. Qualifications are offered at three levels:
&8226 Operations;
&8226 Supervisory; and
• Managerial.

The WSQ Certificate in Retail Operations targets retail assistants, customer service officers, cashiers and store keepers who require basic operational knowledge and skills, and function within specific frontline work responsibilities.

The WSQ Advanced Certificate in Retail Supervision targets sales supervisors, senior cashiers, team leaders, branch/outlet supervisors, visual merchandisers/display artists and senior sales consultants who are responsible for team management and guidance, as well as take charge of resource planning and allocation.

The WSQ Diploma in Retail Management targets store/outlet managers, assistant sales managers and senior merchandising managers who have a high degree of autonomy, possess responsibility in decision-making, and require knowledge and skills to perform a wide range of duties in a dynamic retail environment.

For more details, you may wish to refer to:

1) F&B Workforce Skills Qualification (WSQ) Bartender Course
The WSQ Bartender course aims to equip aspiring bartenders with the necessary skills and practical knowledge to become a bartender. The training curriculum is based on skills standards adapted from the Food & Beverage WSQ framework which includes Prepare and Serve Alcoholic Beverages, Follow F&B Safety and Hygiene Policies and Procedures, and Interact with Guests.

2) F&B Workforce Skills Qualification (WSQ) Culinary Scholarship Programme
Introduced in partnership with at-sunrice to cultivate the talent of trained chefs through both institutional and apprenticeship training, it is specifically designed such that trainees will not only receive classroom training but also have the opportunity to train under experienced chefs. With this approach, the 15-month work-study programme aims to inculcate a passion for the culinary arts in trainees and prepare them for their careers in the F&B industry. Depending on the trainees’ interests, they may opt for the Diploma in Culinary Craft & Service Excellence or the Diploma in Pastry & Baking Arts, both offered by at-sunrice.

3) Creating Talent through Apprenticeship & Full-time Training (CRAFT) for Chefs Programme
This is quite similar to the F&B WSQ Culinary Scholarship Programme, except it is a 24-month programme available on both full-time and work-study formats provided by SHATEC. Trainees will graduate with the F&B WSQ Certificate in Food Preparation, Higher Certificate in Culinary Skills and Advanced Certificate in Culinary Skills.

The F&B WSQ offers over 180 competency standards grouped into 2 qualification tracks – F&B Service (front-of-house, for jobs such as waiters and restaurant captains) and F&B production (back-of-house, for kitchen helpers and chefs).

For more details, you may wish to refer to:


Last updated on 06 August 2014 06:02:24


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